Major Motors is an institution in the states motor vehicle industry with a lineage that can be traced back to 1934. Proudly a West Australian owned family business, Major Motors is one of the country's biggest Isuzu dealers with a continual commitment to it's customers in Perth and surrounding areas spread across 4 branches.
The Challenge
The newest of a group of established
branches, Major Motors Bibra Lake needed
to spread awareness around its name and
brand within the Perth community, gain new
contacts, and position the branch as the new go-to
Isuzu dealer for the South of the River area.
Key Objectives
Increase Awareness
Lead Generation
Stock Clearance
Key Objectives
Increase Awareness
Lead Generation
Stock Clearance
Our Solution
MJ Social organized and promoted a double event marketing campaign, where 2 complementary highly targeted audiences could take the
chance to network with like minded professionals from the Construction and Building Products industries.
They could also get access to two Stone Specialists to discuss their needs, gain new business contacts, and get the opportunity to strike the ultimate bargain with the safety of the Stone Specialists’ support.
The project worked through cross promotion via Facebook and LinkedIn, in just 6 weeks.
Our Solution
MJ Social organized and promoted a family friendly launch with an event marketing campaign, coupling Isuzu trucks and UTEs with a Saturday morning of entertainment, BBQ and drinks, kids activities, and lots of prizes.
The campaign worked through cross promotion via Facebook, radio and local directories across 6 weeks.
Event Details
Pre-Event
Design and Set Up of
Landing Page and domain www.majormotorsopenday.com.au
Design and Set Up of event collateral,
such as an event flyer and campaign graphics
Design and Set Up of the event campaign on social media, free directories in Perth, Eventbrite and Weekend Notes
Design and Set Up of the event
campaign on social media, free directories in Perth, Eventbrite and Weekend Notes
Event Promotion
During The Event
Constant flow of content on the Facebook Event wall to document the day
Acknowledgement of Sponsors
Results
232 people from our target market booked, a mix of clients, friends, and new prospects
An estimate of about 200 people in attendance on the day
1 truck enquiry
$226,376 in sold cars
Big spike in brand exposure and Facebook engagement
(with likes, shares, comments and a 5 star review on Major Motors' UTE Facebook page)
Download This Case Study
Fill the form on the right to download this case study
